Rick Valicenti of Thirst was commissioned to design the graphic identity and exhibition wayfinding for Exhibit Columbus. This colorful system is a re-expression of mid-century optimism. The graphic system is also aligned with Paul Rand’s enduring identity for the Columbus Area Visitors Center and Alexander Girard’s color palette for the Miller House and Garden interiors.

Design Studio


A Chicago-based communication design practice founded in 1981 that has evolved to the current design nucleus which shares 19 years of collective group experience. Thirst collaborates with discerning clients in the design, cultural, and civic communities and engages in a process of discovery and experimentation, focusing on concept, detailed craft, and artful expression. On any given day, they are working with distinguished firms within the international architectural community.


Rick Valicenti, Taek Hyun Kim, John Pobojewski, Anna Mort, Bud Rodecker, Clark Nelson, Zach Minnich, Leah Wendzinski, and Kyle Green

Fabrication Sponsors

Artistry Engraving
Blockhouse Media
Duggal Visual Solutions
Graphic Arts Studio
Ignition Arts
Matthew Rust
Mohamed Dardiri
Printing Partners
Quick Signs