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2024–25 Communication Design
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Communication Design
Sing-Sing
Motions
Motions embraces the Yes And philosophy, celebrating improvisation, fluidity, and evolution in design. The design system explores how shapes, colors, and compositions capture moments of inspiration, each a step in an ongoing creative process. Like improv comedy, this approach values spontaneity, iteration, and openness—where no idea is final, and every possibility leads to the next.
Design elements include playful graphic wayfinding, signage, and an immersive central hub installation called The Flow—a space for connection, performance, and exchange. The project will also feature animations showcasing the creative process of each recipient’s work, bringing their projects to life through movement and sound. Like the graphics, it thrives on infinite possibilities.
At its core, Motions embodies continuous transformation, where one element sparks another in an ever-evolving composition. Rooted in play and exploration, the process becomes the structure, illustrating how creativity flourishes when ideas remain in motion. Through motion, interaction, and play, Motions invites visitors to embrace change, explore new perspectives, and participate in an unfolding creative dialogue.
Communication Design
Sing-Sing
Los Angeles, California
Sing-Sing is an award-winning creative studio based in Los Angeles, founded in 2015 by spatial designer Adi Goodrich (pictured right) and filmmaker Sean Pecknold (pictured left). Known for their collaborative spirit and playful approach, Sing-Sing creates immersive experiences and works that seamlessly blend design and storytelling. Their diverse portfolio spans evocative environmental design for events like Google I/O, dreamlike installations, stop-motion animations like the recent Tennis, Oranges, commercials and films. Their work has been featured in publications such as The New York Times, Architectural Digest, and It’s Nice That.
sing-sing.co
2024 Symposium: Sing-Sing
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Previous Work by Sing-Sing
Google I/O
Sing-Sing teamed up with Google to create graphic INDENTS for their I/O conference in April 2021. In addition to the IDENTS, Sing-Sing created a fictional broadcast television crew to help orchestrate the movement of the show, complete with their very own I/O broadcast van.
Perpetual Sunset
A commission to design an art installation in the cafeteria of an Instagram office. Building the installation around the existing architecture of the stairway, we created a private photo activation pointing away from employees eating lunch. A series of cascading arches inspired by the Griffith Park Observatory is flanked by purple-hued palm fronds leading to a never-ending Los Angeles sunset.
Third of May
This video is for the release of a new Fleet Foxes album, Crack-Up. Sing-Sing created moving paintings for the epic and beautiful song “Third of May.” Inspired by the energy of Helen Frankenthaler’s paintings, Sing-Sing created a system to make moving paintings in real-time.