Communication Design
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Sing-Sing
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Communication Design ✤ Sing-Sing ✤
Sean Pecknold (left) and Adi Goodrich.
Communication Design
Sing-Sing
Los Angeles, California
Sing-Sing is an award-winning creative studio based in Los Angeles, founded in 2015 by spatial designer Adi Goodrich and filmmaker Sean Pecknold. Known for their collaborative spirit and playful approach, Sing-Sing creates immersive experiences and works that seamlessly blend design and storytelling. Their diverse portfolio spans evocative environmental design for events like Google I/O, dreamlike installations, stop-motion animations like the recent Tennis, Oranges, commercials and films. Their work has been featured in publications such as The New York Times, Architectural Digest, and It’s Nice That.
Previous Work
Google I/O
Sing-Sing teamed up with Google to create graphic INDENTS for their I/O conference in April 2021. In addition to the IDENTS, Sing-Sing created a fictional broadcast television crew to help orchestrate the movement of the show, complete with their very own I/O broadcast van.
Perpetual Sunset
A commission to design an art installation in the cafeteria of an Instagram office. Building the installation around the existing architecture of the stairway, we created a private photo activation pointing away from employees eating lunch. A series of cascading arches inspired by the Griffith Park Observatory is flanked by purple-hued palm fronds leading to a never-ending Los Angeles sunset.
Third of May
This video is for the release of a new Fleet Foxes album, Crack-Up. Sing-Sing created moving paintings for the epic and beautiful song “Third of May.” Inspired by the energy of Helen Frankenthaler’s paintings, Sing-Sing created a system to make moving paintings in real-time.